Anime Companies Only Earning ‘One Piece’

Christine and I recently got hooked on One Piece. Although the animation quality itself is sub-par, the engaging storyline of an ensemble cast of lovable misfits make it quite a joy to watch. I usually enjoy anime series with weight like Ghost in the Shell where the story ponders the difference between man/cyborg/android, or .hack//sign where escapism and online relationships are explored. Comparing One Piece to either of these great series is like a Monty Python’s Life of Brian compared to Stephen Soderbergh’s Traffic.
As far as I know, One Piece manga has been around for quite some time. The anime version, which is what I’m watching now, started production in 1999 and and is still going strong in 2008 at Episode 352! Almost one episode of for every day of the year.
The Cartoon Channel airs One Piece episodes once a week showing episodes around 225-275, but not nearly often enough to catch up on all the character development and past story lines. Netflix and Amazon only carry episodes from 1-50. What is an anime lover in the US to do?
Fortunately, One Piece episodes are available through less than legal methods like YouTube videos or Bit Torrent downloads, and looking at the download and view statistics for either of these methods, One Piece has quite a following. At the very least, hundreds of thousands of fans in the US alone.
What makes this story tragic is that some Anime companies who have produced blockbuster works have been suffering through financial difficulties or even closing up shop as production costs rise and revenues stagnate. They blame the rise of illegal online distribution mechanisms on the internet for their loss in revenue.
Although this may be true, I think it would also be fair to add that never before in history has the Anime medium had as many fans throughout the world. YouTube versions of One Piece come in Greek, English, Portugese, French, German, Chinese, and even Arabic. I see more an more profiles on MySpace or online forums where people use Anime characters for their avatar images.
The problem does not seem to be on the demand side, but the supply side. Why are only the first 50 episodes of One Piece available for sale in the US? Why are the latest episodes of hit series not available for purchase in the US in a timely manner? I can’t imagine the US being a “small market” that can be ignored. Could this be part of the reason why so many fans are flocking online desperate to find the latest episodes of the series they love and crave?
The Anime market is only a small piece of the overall media distribution versus Internet battle that the movie industry, music industry, and tv industry will face in the coming decade. The battle is on, and I have a bucket of popcorn and a comfy seat waiting to see who is smart enough to come out on top.



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